The DIBI (Design It; Build It) Conference is an event that brings together professionals and enthusiasts from the fields of design, development, and digital technology.

I have worked on some of the creative projects for both the 2022 and 2023 events and additionally developed a fresh brand concept for the upcoming 2024 event.

Project overview

Company promotional assets were created for the first time I was involved in the DIBI Conference. And for the second year, using their existing branding, I've created a range of assets that were placed around the venue.

2022 | Banner & Bottle design

2023 | Badges, Floor Stickers, Registration Desk, Digital Monolith, Presentation Slides

The development of this new concept was a quick and rough initial version of the design and mockups. The brief was to refresh the DIBI branding for 2024 and utilise the elements of Understanding, Creativity, and Intelligence.

To get some inspirations, I've used DIBI's values and goals as a direction of research - design it, build it - actionable insights for product people, fusing the whole world of design and engineering in a digital way.

2024 Concept

Connection | Fuse | Impact | Power | Innovation

Using some of the inspiration images, I took them onto Midjourney, which generated some interesting patterns, shapes and combinations. I've also used ChatGPT to see if it will give me some ideas on colour palettes that connect to the brand values and it did give me some colour options explaining the feelings each colour can convey. Additionally, me and another designer also had a go at using Relume to see its capability to build a sitemap and wireframes. I personally found that it was useful for creating initial wireframes, but it would be nice if they had a bigger component library so it could generate a more accurate result with the preferred components.

I enjoyed trying out some of these AI tools to speed up my workflow and to quickly test out my ideas. It was really helpful but definitely takes time to experiment with the prompts in order to generate a result that you want however I'm excited to see its enhancement over time.

AI Outputs - Midjourney + ChatGPT + Relume

Ideas Exploration

I began by testing some ideas and creating different mockups, patterns, shapes and colours. I then focused on the idea with the abstract style of lines flowing across with a soft gradient effect. I liked how it looked and the movements of lines represent our creative energy fusing into each other which connects to the brand and I think it has the potential to be developed into a better version.

In this final design, I utilised the shape of the DIBI logo and grouped them together to create a grid effect. The different gradients and colour contrast make both the background and the lines stand out and overall I feel that the design is futuristic, energetic, and innovative.

To make further improvements and if given more time, I would love to experiment with a wider variety of colour palettes and elements.

Final Result