This page contains a collection of some design assets I've worked on in my previous role as a Digital Designer. The assets were created to support the marketing and sales team. Utilising the established brand guidelines, my design team and I continuously reimagined the brand's visual identity.

Project overview

Designs were created as carousels for social media channels as they seemed to have more responses in comparison to a single image post. With this in mind, I experimented with the illustrations, vectors and background to create a seamless effect.

Infographics

Templates were set up for client reports and social media to speed up the workflow.

Designs for different formats were included to cater for the types of information. The length of text also gives some indication to the copywriter of the appropriate amount of text to write in each section to remain visually balanced and digestible for the readers.

Reports & Templates

This project involved content planning, script writing, filming and video editing. I also created a variety of illustrations to use throughout the video, with some subtle micro-animation added, which captures attention, and communicate information more effectively.

Video Content Creation

Some assets were created for the client's project showcase, they were being used on sites that connect businesses with product design agencies. I have designed them in a consistent layout with our brand colours so they look coherent as a portfolio.

Case study Assets

Me and the design team updated the company's website with new page structures and style elements. I was working on some of the pages, such as the insights pages, experimenting with the layout and making sure they are responsive across other devices and creating an intuitive and easy-to-use experience. I also produced some of the illustrative assets, CTA sections, blog post covers, mockups etc.

Company Website