Freelance product strategist & UX/UI designer.

Building experiences with empathy, strategy, and purpose.
UX AUDIT - UX STRATEGY

Shaping Smarter Workflow Journeys

Optimising user flows for an AI-powered productivity tool

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UX STRATEGY - UX RESEARCH

Designing with Compassion

Rethinking Wellness Apps Beyond Streaks and Checklists

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UX/UI DESIGN

EV User Experience: Solving Real-World Challenges

Research-driven solutions addressing pain points in electric vehicle adoption and daily usage through strategic UX design.

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UI DESIGN - CRO

Collection of eCommerce Projects

Conversion-focused design, applied to online retail experiences.

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UX RESEARCH - UX/UI DESIGN

Disney+ Streaming Redesign

Reimagining streaming UX with empathy, clarity, and a user-first approach.

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BRAND DESIGN

DIBI Conference

Renewing brand identity with experimental AI design tools

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MULTIMEDIA DESIGN

Digital Brand Assets & Content Design

Marketing design assets supporting business growth across digital channels

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