Retail is constantly changing and with the convenience of online shopping, the physical stores have to keep up with the changes in order to attract customers. The challenge of this project is to design an in-store experience that is engaging and mesmerising. It's not about completely changing the physical store, but focusing on a specific opportunity to enhance the store experience.

Project overview

Target users

"Gen D are into 'phygital' or the blurring of the virtual and the physical."

"Gen Jones want luxury in new formats, luxury mixed with sensory experiences."

"Gen Z crave a store that can keep up with their tech more than anything."

Concept

After the research and ideation phase, I decided to create an interactive experience for shop users and I’ve focused on these 3 elements:

Fitting room

Shoppers who use fitting rooms are 7 times more likely to make a purchase.

5 Senses

The look, feel and even aroma of a brand are important. They create a memorable brand experience for customers.

VR

Virtual reality displays are being used by retailers to create an immersive shopping experience, helping shoppers to visualise different scenes and settings.

After a concept is decided, I looked at more inspirations and began to map out some ideas, mockups etc.

Ideation & testing

Solution

An interactive 4D fitting room that allows customers to try on clothes in different environments. Often times we shop for the purpose of various occasions and try to visualise the outfits in a specific setting. This design can help users achieve that and I believe this meets the aim of the brief and can provide an engaging and personalised in store experience for customers.

Here’s a short video to demonstrate this design and interaction.