I love solving problems by crafting experiences that are thoughtful, user-centered, and impactful. Over the past few years, I’ve had the privilege of working on diverse projects that taught me a lot about how people interact with digital products.

In my recent role, I focused on e-commerce projects involving conversion optimisation and A/B testing. This gave me a deeper understanding of how strategic UX decisions can influence both user behaviour and business outcomes.

I’m naturally drawn to the strategic side of UX—identifying problems, uncovering user needs, and crafting solutions that create meaningful impact. Alongside UX, I also bring insights into brand alignment and emotional resonance, ensuring products not only function well but feel right to users.

I’m now freelancing on UX/UI projects while providing UX audit services for businesses looking to improve their product experience. If you’re tackling interesting design challenges or building something meaningful, let’s connect!